As both the world and technology grow in size, being tech savvy is a common characteristic that those young and old share. Social media is a popular way for users to get the news about anything from celebrity gossip to latest trends. It’s hard to believe that Trader Joe’s has no social media as of today! We believe that incorporating social media into this advertising campaign will broaden the horizons of Trader Joe’s to gaining more attention of potential customers, as well as receiving feedback from dedicated customers as well. Beginning with Facebook, there are many adults who use Facebook to keep in touch with their loved ones and share the latest news about anything and everything. With a Facebook page, Trader Joes will be able to advertise themselves on the social media and provide information to those who ‘like’ their page about the latest products! For a small fee, Trader Joes will also be able to be seen on Facebook timelines all around the world! As for Twitter, Twitter is a popular social media for companies to directly interact with their customers establishing good customer relations. Using Twitter, Trader Joe’s will be able to tweet about the latest food products, trend hashtags, and correspond with customers about any feedback that the customers give. It is not rare to see a friend or two tweeting their favorite business about how wonderful they’re doing or to ask for a quick fix on a small mistake. Using Twitter, Trader Joe’s can get feedback from customers on how well they’re doing and what they need to improve on without hassling customers with pestering online surveys. Lastly, Instagram will be the ultimate hook for those ‘foodies’ who will be drawn towards the delicious pictures of recipes, exclusive food products, and more on the popular social media. Using Instagram, Trader Joe’s will be able to share images of their delicious looking products for many to see. Using hashtags, Trader Joe’s will also be able to view fans posts about their favorite products, as well. Overall, social media will be used as a significant component in fulfilling the spread of the company’s awareness and bring interest to potential customers at the trendy grocery store.
Local fundraisers & Charity Philanthropy
With charitable contributions, we get the added benefit of advertisement through their media outlets in addition to ours. That means cross promotion which attracts a newer audience to gain potential buyers. Local fundraisers such as schools will promote the event through their announcements and flyers while Trader Joe’s will supply their local branch with banners. Larger charity campaigns will be promoted through the Trader Joe’s product labels, social media, and potential commercials created in partnership with the charity. News such as this will of course be put into the Trader Joe’s Fearless Flyer and email newsletter. But with philanthropy, it’s most certainly the partnering company who will be in charge of media.