Trader Joe’s is a neighborhood grocery store that has been selling cheaply priced organic and healthy foods for the past 60 years. Starting as a small convenience store named Pronto Markets, Trader Joe’s has overgone a stage of immense development recently hitting 400 stores across the United States in 2014!
Our mission statement as DecaJoe's is to create an effective advertising campaign in order to increase sales at the Trader Joe's grocery stores and gaining customer loyalty. Hopefully through the establishment of all of these social medias, there will be a more direct relationship with customers and we will be able to receive direct feedback in order to create a distinct and unique image for the company.
What we will do with the social media is to consistently advertise nee products and gain attention for future customers using the unique advertising of new and popular trader joe's products. Using these different types of social media will create a variety of a demographic from young adolescents to middle-aged moms who love buying healthy food for their kids. Spreading the word of how good Trader Joe's is will hopefully gain more company awareness. The charity outreach aspect of our campaign will aid in increasing sales from cross promotion and help Trader Joe's with their philanthropic image.