With charitable contributions, we get the added benefit of advertisement through their media outlets in addition to ours. That means cross promotion which attracts a newer audience to gain potential buyers. Local fundraisers such as schools will promote the event through their announcements and flyers while Trader Joe’s will supply their local branch with banners. Larger charity campaigns will be promoted through the Trader Joe’s product labels, social media, and potential commercials created in partnership with the charity. News such as this will of course be put into the Trader Joe’s Fearless Flyer and email newsletter. But with philanthropy, it’s most certainly the partnering company who will be in charge of media.