A team of social media experts to run the company’s social media and would consist of a group of 5 who can take on different types of responsibilities such as coordinator, analyst, product expert, etc. They would be paid employees of Trader Joe’s and require around $46,000 for salaries, and $230,000 for all five per year. As for charitable donations, we would donate a total of $3,150,000 in cash donations as well as another estimated $2,270,000 in products per year. These cash donations go towards large charity events such as supporting disease research, while money in products mostly goes toward community fundraisers and food drives. The total $5,650,000 spent makes up .5% of total Trader Joe’s revenue of $11.3 billion as of the fiscal year of 2014. Compared to an average company's spendings on marketing of 7-8%, Trader Joe’s spending would be relatively low the first year to test the effectiveness of the campaign. If successful, Trader Joe’s would increase advertising funding by a projected 1% of company revenue per year until it settles at around 4.5% of earnings.