As for the impact of advertising campaign, we will be able to increase the sales of the Trader Joe's grocery stores through the increase in company awareness with the use of social media. By gaining interest of new customers and after visiting our stores and trying our fantastic products, we will be able to sustain potential long-term customers and their loyalty. We will also establish a social relationship and receive feedback from customers in order to better our company. There are several benefits to our advertising campaign that will better Trader Joe's.