Our campaign, although it may seem costly, will benefit the neighborhood grocery store greatly! Our campaign utilizes a lower cost in comparison to other advertising campaigns with guaranteed fulfillments for the store and the community as per the objectives. The social media output will be able to positively promote and gain awareness of Trader Joe’s to both existing and potential customers. If Trader Joe’s becomes an active player within the social media world, Trader Joe’s will also be able to receive helpful feedback from customers and establish a healthy social relationship with their consumers. As for the local fundraisers and charitable events, few know that Trader Joe’s already donates food to charities and shelters around the country, but advertising their great deed will definitely add more recognition to Trader Joe’s positive attitudes and care for the community as well as their companies with this community and digital outreach. In the end, our campaign will benefit Trader Joe’s in the following aspects: increase of sales, store awareness, reaching out to communities, recognition for philanthropy, becoming a company of the modern day through social media, and gaining interest of potential long-term customers.